Okay so what is the deal with all the shoes that claim to make you more fit? Consumers feed on this trend right when they hear a simple weight loss solution that virtually requires you to do nothing! Every top action sportswear brand has caught on the band wagon and made their own version of a body shaping athletic shoe, even to mention, Sketchers, who surprisingly was quick to follow the money making scheme. This market has obviously strayed far away from being a monopoly, since these sneakers can be bought in any size, shape, and form, and even price with Payless's introduction of their version. Right when Sketcher's catches a glimpse of this they take the dollar sucking market to the next level: adding Kim Kardashian. What even compares to having the top watched reality star advertise your product? If Kim has it, the consumer wants it. The Sketcher's site includes a special section lab
eled "The Kardashian Collection," that narrows down their absurd amount of "tone-up" shoes selected by the Kardashian family. I am just surprised they didn't spell collection with a "k!" Whether you believe the claims made by these footwear devices or not, the market for these body shaping shoes has gone to the next level. Now that Sketcher's has Kim, what's next? Reebok has Lady Gaga with even more higher, bulkier, out-of-the ordinary-looking shoes that claim to drop you 2 lbs. a week?!BNF
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